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Differentiation in a marketing setting

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Differentiation in a marketing setting

Differentiation in a marketing setting is the ability to distinguish a product from to others or make it attractive to a specific target market. Moreover, it is expressed as a promotional method employed by a business to establish a strong and unique presence in a market, when using this strategy a manufacturer uses several variations […]

How can you use advertising to reach your target audiences (magazines, newspapers, television, and radio)

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How can you use advertising to reach your target audiences (magazines, newspapers, television, and radio)

A  Mudzanani, (2015) asserts that in business, an advertisement is one fundamental strategy to maintain a competitive advantage. Advertisement creates awareness on the type of business an organization is conducting (Mudzanani,2015).  The fitness and wellness sector is full of competition and requires constant revitalization of the company strategies to maintain a competitive advantage. Fortunately, several […]